The right cup is
designed to trick your brain to help you drink more water. At quick glance it has raised 863% of its original target to put this cup into production.
With the rise in obesity we need to get back to the basics and drink more water. I am one of those people who dislike plain water. I often add a squeeze of citrus to help me drink it. Think about all those wasted calories, chemicals and sugar in your drinks!
Isaac Lavi founder and CEO
– diagnosed with diabetes at 13 and came up with this idea. 6 years of research went into developing this cup with multiple prototypes. Our brain uses smell and taste together to tell our brain something has flavor. Try plugging your nose and eating a kiwi and a strawberry, or even an onion. Your brain typically cannot distinguish.
The Right Cup
is BPA free and looks like a double walled cup with an orange tint to make it look like its full of orange liquid.
When I first opened the sealed package, I immediately got an overwhelming orange soda smell. It did not smell chemical to me. As is sat there and I did a live video, it had a mild chemical smell.
My first impression of drinking from The Right Cup was that there was definitely a chemical type smell. I could determine the difference between the water and the trick played on my brain. My daughter tried it and she said the same thing.
As the first day went on, the flavor and smell started to combine and the flavor of the water really did change. I found myself sipping on water (willingly) and not out of obligation. The first day I could still smell the chemical smell of the scent used.
As the days go on, I notice the smell less and my brain is adjusting to the cup. I definitely notice an increase in water consumption and I don’t have to force myself to drink it.
I also tried mineral water in it which I already love. The Right Cup
also makes it seem lightly flavored as well.
Avoid extreme heat or cold, not dishwasher or microwave safe, store upside down. I cannot find anything that says how long the scent lasts on the cup. I would suggest just using water or mineral water o you don’t have to use a ton of product to clean.